Brand Values

Brand values are the fundamental benefit propositions you make to your customers. Often they are a direct result of a positioning analysis.  The importance of establishing clearly articulated brand values cannot be over-emphasized.  They are an important tool for: 

  • guiding the functional groups within your organization
  • driving the marketing and messaging associated with your company, product or service
  • illuminating your competitive position quickly and clearly. 

It may seem easy to prepare such value propositions but the actuality of the task is substantial.

The deliverables for this service generally involve the following: 

  • The definition of the values in clear language
  • The ranking of the values
  • A description of how the values will be manifest in the company identity and brand representations
  • A sampling of market member reactions to the values